Users will soon have a fresh option that permits them to reduce the amount of AI-made content appearing in their feeds. This initiative comes as the company revealed that it currently hosts over 1 billion AI videos.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a full-scale release. This advancement coincides with a rise in content created by AI, fueled by recent content generation software.
The Broader AI Trend
Studies have shown that approximately a tenth of the fastest-growing content creators on a competing service only show clips produced artificially. A significant portion of this material is classified as “AI slop”, a phrase for poor-quality, mass-produced content that is often nonsensical or surreal.
“We know from our community that many people enjoy content produced via AI tools, including AI artwork to informative clips, and we intend to give people the power to see more or less of that, based on their own likes,” said a spokesperson.
Volume and Proportions
The platform shared that there are now 1.3 billion videos on its network identified as made with AI. Collectively, in excess of 100 m videos are uploaded to the service every day, making clips made by AI a minor part of its overall inventory.
How to Adjust Settings
Viewers will be in a position to reduce or increase the volume of artificial media they watch by opening the content preference setting in the app and picking AI-made media. Additional categories that can already be controlled under the tool include news, style, beauty, and choreography.
AI Disclosure Rules
The platform’s policies oblige content makers to label “realistic” AI-generated content, and it forbids dangerous fake videos of public figures or critical incidents. Any realistic AI video that is without a tag can be deleted under its terms of service.
In addition, the platform will henceforth add an AI-generated tag to content created with its built-in AI features, or flagged by an cross-platform project for spotting artificial media. This step is designed to stop users from attempting to circumvent the disclosure requirement.
Educational Initiatives
The company is additionally establishing a two million dollar AI literacy fund for professionals and institutions to create educational content about using AI responsibly. This program will assist non-profit groups focused on training programming and robotics.
Content Safety Approach
The video-sharing app has supported its safety measures, following discussion over intentions to make redundant a large number of safety staff in Britain. TikTok is set to cut hundreds of positions in its trust and safety team in London, with trade unions and internet security professionals voicing alarm that staff are being displaced by automated systems.
A senior executive clarified that people-led review would continue to be important, but automated tools can shield workers by removing the most harmful content prior to it is viewed by staff. TikTok reported a notable drop in disturbing and violent content reviewed by safety staff over the previous year due to the use of its AI tools.
“We think that it’s essential to combine humans and technology to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s very important to reduce exposure to dangerous material as rapidly, which is where a lot of the machine support is really helping us work at speed.”
